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Social media is, of course, big news in the business world. If you're a business owner or business leader, it's not surprising if you're feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn't have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference.
MYTH #1. It's All About the Numbers | |
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Tone It Down - Looking at Meaning in Writing for the WebBy Vince Ginsburg (c) 2012 The right tone is important. If it's off, music doesn't sound quite right. When you're speaking to somebody, the wrong tone can completely twist the meaning of your words. Speak too softly and you'll be painted as accusing and secretive, too enunciating and you'll be construed as condescending. True, these assumptions have a lot to do with the context of the physical situation. But just… | Using Features to Get the Most Out of GmailBy Tracey Bauer (c) 2012 Gone are the days of Hotmail and Yahoo dominating the e-mail sphere. While these platforms are still used, there is a new sheriff in town to rule the e-mail community: Gmail. Google's popular e-mail service is so widely used because of everything users can do with it-send the standard e-mail message, chat in real-time with friends and manage calendars, just to name a few. Users are encouraged to… | |
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Online Name Hijacking - What to Do if You Are a VictimBy Marilyn Bontempo (c) 2012 What's in a name? When it came to my own, it seemed not much. I am not a celebrity and my name is not exactly one which has any particular significance other than being unusual. At least, that's what I thought until someone or something hijacked it to use it as their own author name on some press releases distributed all over the Internet via spam bots. I found out about this by merely searching… | Facebook iPad Mini Scam Accesses Users' Personal InformationBy Jennifer Cowan (c) 2012 Facebook users are the latest targets of a scam. Less than a week after Apple launched its iPad Mini, Facebookers have been offered the opportuníty to grab a tablet for frée. A computer and online security company, however, is calling it a malicious hoax. Sophos is warning Facebook users against clicking on the link that will take you to a 'request for permission' page on the social… | |
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Google Takes on Siri With Free Search...By Jennifer Cowan (c) 2012 There's a new search app in town for Apple devices courtesy of Google. The search engine giant is offering a free voice search app for the iPhone and iPad - a direct challenge to Apple's virtual voice-driven assistant, Siri. The new app, which is also for Android devices, is about convenience and finding answers effortlessly, says Kenneth Bongort, a Google search engineer, in a… | Technology News Briefs - Nov. 2, 2012By SPN Staff Writers (c) 2012 App Developers Face Fines - California's attorney general is cautioning nearly 100 app developers to follow the law or face fines. Attorney General Kamala Harris said these app developers are breaking a state law requiring them to post conspicuous privacy policies. Any who don't begin to provide privacy policies in the next 30 days could be fined $2,500 per download. Harris' office will send warnings to… | |
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| Convince & Convert is a social media and content marketing blog. The site provides articles specifically on social media strategy, tools, ROI, case studies, measurements (analytics); and content marketing, branding, social media optimization. It also hosts the "Social Pros Podcast." | LodePaint 3.0 (3.91 MB) is an easy-to-use program for drawing sprites, textures, clip art, or any other type of graphic. Features include a Toolbox with brush, pen, pixel brush, shapes, text tools; Filters like gradients, clouds, noise, sepia, blur, etc. Freeware for Windows and Linux. |
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